Facebook has announced the expansion of the Audience Network to support mobile web, inter alia, increasing the value of native ad formats and people-based marketing to a new set of publishers and allows 2.5 million Facebook advertisers to reach more of the people they care about on mobile devices.
What this simply means is that publishers can now monitize their high quality content with Facebook ads and advertisers can now extend their campaigns beyond Facebook, mobile apps and mobile websites.
Prior to this announcement, Facebook Audience Network (FAN) only allowed app developers to monetize their mobile apps by using Facebook’s powerful advertising platform. Now that has been extended to mobile web, you can now monetize your iOS and Android apps, as well as mobile websites with targeted ads.
With Facebook Audience Network (FAN), you can now get instant access to various demands of 2.5M Facebook advertisers. Facebook takes the right ad to the right person – to improve usability and maximize your revenue potential.
Unlike other networks, the public network rewards quality publishers based on the value they create for advertisers.
Facebook Audience Network Ad Types
The Audience Network gives publishers and developers the ability to choose between three different ad units: banners, interstitials and native advertising.
All three ad units have access to the same great-targeted advertisers because the ads are automatically displayed on the device you selected fit.
It is important to note that Facebook interstitial ads are not available for mobile web that is for just apps.
You can read FAN ad examples HERE
Below are the FAN native text ad below a blog post on the mobile view of the blog:
You might not see the test ads until it is fully approved by Facebook. Only admins of your Facebook mobile website can see them while pending approval.
Facebook Audience Network Payment
Payments are extracted when you accumulate at least $100 in revenue. You will receive payments on the 21th of each month for the balance of the previous month.
Facebook Audience Network Policy
To ensure that publishers are offering a high quality advertising experience, Facebook requires that all apps serving Facebook ads are in accordance with the Audience Network policy.
All apps and sites in the network will be assessed by automated systems or manually inspected for quality and compliance. Facebook promises continuous quality continues to adhere to the policies and native ad design to ensure guidelines.
How to get started With This FAN Ads
To begin, follow this guide to set up Audience Network in your apps and mobile websites.
Watch out :
When adding the banner code on your blog, set test mode = “true” if you want to test to see Facebook ads. If you can see test ads, your implementation works correctly and people will be able to see ads in your app once it’s live after approval by Facebook.
You will be notified by email and Facebook alert when your app is approved. Approval might take few business days.
You can also checkout the Facebook Audience Network FAQs.